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Chronicles of a Crazy Canuck
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Blog Advertising: Toward a Better Model

Started by Stephen Pierzchala · 9 months ago

This week, I have been discussing the different approaches to blog analytics that can be used to determine what posts from a blog’s archive are most popular, and whether a blog is front-loaded or long-tailed. The thesis is that it’s not always what the words in the blog a ... Continue reading »

3 comments

  • Great post, Stephen. I think you're spot on that posts that inspire community discussion, and the community themselves, is the foundation for new ad models. The Web has changed, so should the ad models. The conversation format of the Web and the credible content of the social publisher are driving the way for that to happen, definitely.
  • The idea for this post came to me last night. I have been exploring the different approaches to Web analytics and the analysis of blog traffic when it hit me that the current ad model didn't align with the concepts of conversation and community. Thanks for the positive feedback. Lets me know that my thinking is headed in the right direction.

    smp
  • Cool, we'd love to chat with you real-time and share ideas. Please expect to hear from us...

    Rob

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