DISQUS

DISQUS Hello! Newest Industry is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

Newest Industry

Chronicles of a Crazy Canuck
Jump to original thread »
Author

American Express engages in LCD marketing*

Started by Stephen Pierzchala · 10 months ago

Joi Ito pointed me to the post about Ogilvy & Mather doing “bullshit marketing” for American Express.
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural of doufus), the ... Continue reading »

3 comments

  • Doofi... I like that.
  • We've been had by Ogilvy person pretending to be a student.
    this is what happens when you aren't being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted
  • I've got Mail - from Ogilvy !
    Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients - American Express.



    And buzz they got: more tha...

Add New Comment

Returning? Login